#ThreeThings that are Trending

Geese + Butter Yellow + Healing your inner artist

🪿Geese have waddled into the aesthetic zeitgeist

In my opinion, it started with the Porch Goose community who I came across on TikTok thanks to the account @thegoosetok. On that account, they have a porch goose that they constantly have “ceremonies” to change the goose into different seasonally and culturally relevant outfits. Looking at social media virality of geese in the past year showcases Geese’s penchant for unapologetically inconveniencing people in an endearing way. Now, we’re seeing the bird appear in the aesthetic zeitgeists especially when it comes to #cottagecore and adjacent trends. But I’m also seeing it in a more playful, fun context alongside the phrase “silly goose” nodding to the persona of the animal.

In doing some field research, it’s not just geese that are resonating, waterfowl in general are having a bit of a moment. Ducks (and the hunting motif in general) are popular in products aimed at young boys & men and swans are popular in products catered to millennial women.

• Moschino RESORT 2025 – Luke Leitch for Vogue

• Geese Are the Latest Porch Decor Obsession—Here's How to Dress Them Up for the Holidays – Isabella Milano for Better Homes & Gardens

• I Bought a “Kitschy” $30 Viral Goose Statue, and It Brings Me So Much Joy - Jessie Quinn for Apartment Therapy

🧈 & it was all [Butter] Yellow

This one has been building for a while now and semioticians have long been tracking the rise of “Gen Z yellow”. The clear trend towards the hue this spring is just the latest signal that the retail sector is adapting their strategies to Gen Z buying power.

• The Bliss of Wearing Butter Yellow - Misty White Sidell for The New York Times

• Timothée Chalamet Brought the Night’s Most Eccentric Suit to the 2025 Oscars – Christian Allaire for Vogue

• If You Ask Me, This Spring Handbag Colour Trend Is Chicer Than Burgundy, White and Black – Natalie Munro for WhoWhatWear

🎨The Artist's Way is the new All About Love.

When Doechii won the grammy for best Rap album, it was the ultimate endorsement for The Artist's Way. After all, Doechii had infamously done the workbook and documented the process on YouTube five years earlier. I was one of the people who recently pulled my copy of Julia Cameron’s from the shelf where it was gathering dust to make an attempt. If the book helped Doechii win a grammy surely it could at the very least get me to write a particularly inspired short story or two. This book goes viral every few years–often after being seen in the hands of a celebrity–but that’s because it’s good. I’m all here for its latest turn in the spotlight and am excited to see many more people find their inner artists.

• Everyone Is Doing The Artist’s Way So You Might As Well - Emma Turetsky for The Cut

• ‘My own inner critic is a bully’: Julia Cameron on creative demons and updating The Artist’s Way - Genevieve Fox for The Guardian

• I Used to Cringe at Self-Help Books. Until This One Changed My Life – Jillian Steinhauer for The New York Times